Advantages Of Advertising On Television Marketing Essay

Advantages Of Advertising On Television Marketing Essay Floomajuice will be marketed in Scotland as Scottish people spend a lot on juices. As Floomajuice being very tasty and is also nutritious, has less calories as its not made from concentrate. Floomajuice range of drinks also helps people in controlling cholesterol and reduces the risk of cancer. Our product is aimed to reach all age group targeted audiences, primarily focusing on the health and taste conscious people of Scotland. Circulation Floomajuice will be distributed at all local stores and supermarkets throughout Scotland, this will help our company to have better sales of our product. Marketing and Strategic Alliances Floomajuice will not leave any stone unturned in the effect of reaching the targeted audience. We will promote the product using strategic combination of electronic media, print media and outdoor media. we will use television commercials over the news, health and entertainment channels. We will place ads in magazines i.e. Good house Keeping, Sky Magazine, Sky Sports, BBC Top Gear, Readers Digest and Mens Health and news papers like Sun, Metro, Guardian etc.. we will also put ads in Sunday special edition news papers which will help us to reach large number of audiences. We will use social media like Tweeter, Face book for promoting our Floomajuice product. We will use outdoor advertising like billboards, which will have the attention of the audience. We will also put promotional outlets near major supermarkets and offer free sampling of the Floomajuice products. 2A. An important step to promote marketing and sales of Floomajuice range of products is to select appropriate media.. Below are the benefits and drawbacks of using various media for advertising Floomajuice as follows: Newspapers Newspapers are the most traditional ways of promoting business and awareness among the targeted audience. The advantages of Newspapers are Newspapers allow us to reach large number of people as everyone likes to read newspaper. We will have the flexibility in deciding the size of placing the ad in the newspaper. We will have the advantage of telling the customers about our product by using large space in the newspaper. Quick turn-around helps our ad reflect the changing market conditions. We can decide to run our ad today can be in customers hands in a day or two. Exposure to our ad is not limited. Customers can go back to see our ad again and again if they want to. Disadvantages Publishing ad space can be expensive depending on the day we decide to publish. Our ad has to compete against the clutter of other competitors of advertising. Poor photo reproduction can limit the creativity of our ad in the newspaper. Newspapers are highly visible medium and our competitors can quickly react and publish a better ad in order to compete with our ad Magazines Magazines are more focused, more expensive and are alternative to newspaper advertising. This medium of advertising helps our company to reach highly targeted audiences. Advantages of using magazines as medium of advertising are It allows our company to have better targeting of audience as we have the option to choose magazine publications that cater our specific audience. High reader involvement in magazines which means that more attention is given for our advertisement. Publishing ad in magazine provides better quality of paper, better reproduction and full color ads. Which will help our company to know that there is a better product out in the market for audiences. Disadvantages We need to plan weeks in advance to publish the ad in magazines as they are more competitive and most often booked in months advance. Publishing ad in magazine has limited flexibility in terms of placement and format. Buying space in magazine to place ad is higher compared to placing ad in newspaper. Radio Advertising in radio is an universal medium enjoyed by people at one time or another during the day. It might me at work, home or even while traveling in bus or car. Advantages of using radio as medium of advertising Advertising in radio helps us to promote our product to everyone in Scotland. People tend to respond to the ad as the medium has sounds and voices. Advertising in radio is relatively cheaper. Radios have less inflation than those of other media. Disadvantages As radio listeners are spread over many stations, we have to advertise simultaneously on radio several channels to reach our targeted audiences. Listeners cannot go back and listen to the ad once they miss in that particular time when the ad is aired. Radio is a background medium and most listeners listen to radio while they are doing some or the other work, which means that our ad has to go on air more number of times in a day. Television Advertising on television gives us the opportunity to reach large number of people through out the nation in a short period of time Advantages of advertising on television Advertising on television helps to promote our Floomajuice more efficiently as it is based on image and visual medium and offers the ability to convey our message with sight, sound and motion. Television channels like Channel4, e4+1, ITV etc are watched by most of the audience. Hence advertising on these channels will promote Floomajuice. Disadvantages Advertising about our product on television is short and may require to place the ad multiple times in the desired channels. Advertising on television channels is concentrated in local broadcasts channels and station breaks which people might ignore them. Advertising in Commercial breaks are often sold out far in advance. Advertising on television is the most expensive medium in terms of airtime, creative and production of the ad Social Media Advertising Web has revolutionized the way we communicate over the last two decades and now with the proliferation of social media, it has revolutionized the way we socialize with others. Sharing videos, photos, opinions and sometimes advertising what they love. Since all this interaction takes place through the networking site and we know a lot of information about the user, there is a huge potential for us to customize and promote Floomajuice product line. Advantages Lots of people spend a lot of time on social media, and this provides for a great way to build relationships with our clients and personalize our promotional efforts. If targeted at the right audience with the right promotion, it can have cascading effect if customers share our ad/offer with others. We can generate awareness about our product indirectly through our own social media profile and encouraging users to add/like us. It is relatively cheap and highly personalizable to advertise on social media. Disadvantages Some social network users dont pay too much attention to advertising and maybe be turned off in a negative way For small businesses, it may be difficult to leverage social media to create awareness about their products as it is hard to gain the initial momentum It is important to portray a humane side of the company by creating awareness and teach the importance of juices, rather than directly trying to sell a particular product Banner Advertising Banner advertising is the oldest form of online advertisement. Some forms of banner advertisements include vertical ads and top level banners. Sometimes it can also include popups and so on. Costs for banner advertising can be click based or based on banner location on the website and also varies with number of visitors to the website. Advantages A lot of advertising agencies are offering competitive pricing for Banner advertising which resulted in a downward pressure on costs making this medium cheap and effective. Proper location and well-designed banner ads on prominent websites can result in high traffic rates to our product. Effectiveness of these ads can easily be measure and fine-tuned on a regular basis as all the information about which banner ad was clicked and which website was the ad on are easily available. We can also focus our banner ads on websites most frequented by our targeted customers resulting in better ROI. Disadvantages Ill placed or too flashy banner ads are sometimes seen as annoyance and can create negative impression on the brand. If banner ads are placed in popups or new windows, there is a likelihood that ad blockers may completely block them Due to over-saturation of ads and poor designs of banner ads, the convert rates are very low even if click through rates are high. 3A. Target Market Primary ADULTS: Between 25 to 50 years old age  ­ Professionals and parents Becoming more concern about their heath Preferred organic juices Chosen rich nutrition than better taste Concern about price and quality Secondary YOUTH: Between 14 to 25 years old age. Likes to drink cool stuff Preference depended on fashion Drink for style Purchase cheep drink Easily influence by TV, magazine and online advertisement Strategy Promotion: Start brand and product awareness program by using TV, radio commercials, news paper, magazine and web promotional ads in Scotland beginning of May 2013 to the end of November 2013 Product: Product range from 200ml,500ml, 1 liter and 3.5 liter Distribution: We will be using supermarkets and retail stores as our distribution channels. Promotional Strategy Promotion Free Floomajuice offer in major supermarkets in Glasgow, Edinburg, Sterling, Dundee, Perth, Aberdeen and selected stores on June 2013. Free Floomajuice t-shirts will be distributed if customers purchase the product in selected stores. This promotion is only happens on June 2013. Public relation Publicized the heath facts of natural fruit juice. Associate these facts with Floomajuice to create its image as heath and relate to longer life. Consumer health stories related to Floomajuice might be a good idea to arouse interest in others. EX: Consumer reduces cholesterol by drinking Natural pure Juice. New interactive web site and discussion board will be designed. Advertising Goal: To highlight the health fact of Natural Floomajuice. Persuade: Drink Floomajuice continuously to derive benefits of natural goodness. Remind: Make consumers think and get used to the Floomajuice product. Floomajuice will produce Natural juice at a more reasonable price than other artificial juice products. Lower budget customer cannot purchase natural juice because of the high price strategy. There is no company in the market at the moment that competes with Floomajuice products which are natural and free from artificial chrematistics. Our aim is to make customers switch over to Floomajuice and attract new market as well. Reasonable pricing will change the market share on Floomajuice. Floomajuice will take over major part of the market share. Floomajuice will offer combination of the best quality and the best service. Price strategy is based on customer value. Advertising: Floomajuice will be the first pure natural fruit juice going to be introduced in Scotland. Most of the consumers dont know about how it tastes and what are the health effects of this juice are. Sales Promotion In store sampling program: Sampling price strategy Public Relation Stories about Floomajuice  ­ New health benefits and research findings Development of new Floomajuice website will include discussion board and interactive futures. Direct Marketing Television, Radio, newspapers and magazines will be use to advertise Floomajuice in Scotland. Heath benefit of the drinking Floomajuice will be the main focus of the advertisement. Feedback from customers Conducting focus group to analyze the Floomajuice for future product development. 4A. Market and External environmental factors People in Scotland spend more on fruits and vegetables, this tells us that people are more health conscious. so our product can derive benefit for this in Scottish market. Social and cultural factors Scotland has a multi ­cultural society so it has different types of consumer with respect to their religion and eating habits. But these days consumers are more conscious about their health. This is because of education and awareness everywhere. Consumers demands for foods, fruits and juices which are more nutritive and provide health benefits. The people belong to different category of classes i.e. upper class, middle class and low class but everyone is sensible about his or her health. So consumer may belong to any of the above ­mentioned classes, his maximum expenditure is on fruits and vegetables. Technical Factors Technology is changing day by day. Due to advancement in technology healthy and nutritive juice can be extracted from different fruits. Attractive packing and labeling also plays a vital role in product promotion, the technology for which is easily available. Legal Factors Political forces are more concerned about the peoples health. It has passed a Food and Drugs act under which it has clearly defined it terms and conditions which are more focused on health and nutrition. But now government has been changed recently. It may make some changes in the Act, but the changes will definitely be in favor of consumers health. Needs of different target segments are as follows Health Consumers have become increasingly health conscious creating a demand for healthier products. They are aware of the fact that soft drinks do not provide essential nutrients, this causes them to choose fruit juice or water as beverage alternatives. Convenience Customers demand proper packaging for separate activities. They address this situation by creating the same products in different packaging. For example, some juices are sold in larger bottles for home and also lunch size boxes. Taste Taste is essential for all consumers as it is among one of the important reasons why they purchase the product. Age Appropriate Youth is one of the major segments for beverage consumption in Scotland. Adults would also be our major target audience as they are very health conscious and with all the benefits that Floomajuice has in it and sure would be a successful product in Scotland. SWOT Analysis Strengths Floomajuice range of products are made of fresh fruit juice and not for concentrate. Floomajuice is high on minerals and energetic. Floomajuice is priced reasonable and has attractive packaging. Our product is health conscious and anti-oxidant. Weaknesses New brand product in market. Not easy for customers to switch from their regular brand of juice. Opportunities Floomajuice brand can become major competitor in the market. Threats Competitors would introduce same kind of products in to market. MARKETING STRATEGIES HEALTY CONSCIOUS: Between 14 to 60 years old ageà Ã‚ ¾ Health professionals and people who are conscious or want to improve their health. Find solution for health problem Heart, cancer, hardening of the arteries and related diseases Influence by the fact and scientific research Want to live longer Dont care about price Concern quality minerals Brand image is important 5A. Marketing Implementation Schedule Media May 2013 June 2013 July 2013 Aug 2013 Sept 2013 Oct 2013 Paper X X X X X X TV X X X X X X Radio X X X X Web X X X X X X Free Sampling X Promotion Timing Chart Media Rate Number Total Cost May Jun Jul Aug Sep Oct News Paper and Magazine ads Metro News Paper X X X X X X Sun News Paper X X X X X X Guardian News Paper X X X X X X Weightwatchers Magazine X X X Womens Health X X X BBC Good Food X X X Mens Health X X X Slimming World Magazine X X X TV commercials Heath programs X X X News X X X Radio Capital FM Scotland X X X X X X Absolute Radio X X X X X X Sooth Radio UK X X X X X X Billboards Subway X X X X X X Shopping Malls X X X Bus Stations X X X Free Sampling Sainsbury Supermarkets X Morrison Supermarkets X ASDA Supermarkets X Web MSN X X X X X X Google X X X X X X Face book X X X X X X Tweeter X X X X X X

Not-For-Profit Organizations Essay

Executive Summary Not-For-Profit organizations are fundamentally different than for-profit, private sector businesses in that they do not have shareholders, their mission statements are focused on furthering a cause rather than just increasing profitability and most Not-For-Profits earn the majority of their revenue through donor contributions. As a result, Not-For-Profit Organizations operate under different reporting requirements than for-profit businesses. In order to provide proper accounting for the numerous activities undertaken by a Not-For-Profit Organization in a given year, it is imperative that one understand the two financial accounting standards that affect Not-For-Profit organizations the most: Statements of Financial Accounting Standards (SFAS) 116 and 117 which provide guidance on donor contributions and the presentation of the financial statements. The objective of this summary is to provide a high-level overview of the standards and the effect they have on the financial statements of a Not-For-Profit organization. The Statement of Financial Accounting Standards No. 116 establishes the standards for accounting for contributions received and contributions made to all organizations with fiscal years beginning after December 15, 1994. Contributions are defined by SFAS No. 116 as voluntary transfers in which the donor does not receive any value in return. Donor contributions may include the following resources: Cash, Marketable securities Property and equipment Utilities and Supplies Intangible assets such as intellectual property Professional services SFAS 116 requires that all contributions and unconditional promises to donate in the future, known as pledges, are recognized as revenues at fair value in the period in which they are received. Pledges are recognized as soon as the requirements of a pledge are met and it is no longer contingent on a future event. Additionally, contributions made and received are also recognized at as expenses upon receipt at fair value. The Statement of Financial Accounting Standards No. 116 also requires organizations to identify those contributions that contain donor-imposed restrictions and the timeframe or requirements for meeting these donor-imposed restrictions. According to SFAS No. 116, organizations must classify contributions into one of the following categories based on the existence or absence of donor imposed stipulations: Permanently Restricted Net Assets Temporarily Restricted Net Assets Unrestricted Net Assets Those assets that are restricted by a donor imposed stipulation of time, a particular purpose or program, or the occurrence of a future event must be set aside and cannot be expended until the restriction has expired through the satisfaction of the donor stipulation. Statement of Financial Accounting Standards (SFAS) No. 117 is also important in accounting for Not-For-Profit Organizations in that it provides standards for the presentation of the financial statements for organizations with fiscal years beginning after December 15, 1994. Overall, this standard requires that the financial statements provide the necessary information for all of the users of Not-For-Profit financial statements. The standard requires that Not-For-Profit Organizations produce the following financial statements on an annual basis: A statement of financial position (balance sheet) A statement of activities (income statement) A statement of cash flows In the statement of financial position, SFAS No. 117 requires that the  Not-For-Profit organization provide amounts for the total assets, liabilities, and net assets at the end of the fiscal period. Additionally, the statement of financial position must classify the organizations net assets as temporarily restricted, permanently restricted, or unrestricted based on donor imposed stipulations. The statement of activities is required to report to the financial statement users the transactions which caused a change in net assets during the period and the statement of cash flows is must provide a reconciliation of activity between beginning and ending cash balances of the period as either operating activities, financing activities or investing activities. Additional schedules are also required by SFAS No. 117 for special organzations such a voluntary health and wellness organizations that provide unique services related to their cause. Overall, a thorough understanding and application of Statements of Financial Standards No. 116 and 117 allows Not-For-Profit organizations to properly account for their unique activities and provide their financial statement users with relevant, understandable and comparable information in order to assess the financial position of the Not-For-Profit organization over the past fiscal year and going forward into the future.

The Hidden Facts Regarding How to Write a Term Paper Wiseessays.com Exposed by an Expert

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More gun, More violence - Free Essay Example

Sample details Pages: 5 Words: 1435 Downloads: 2 Date added: 2019/03/20 Category Society Essay Level High school Tags: Gun Violence Essay Did you like this example? Have you ever wondered if you would ever be able to go out again without worrying about being shot? Nowadays guns are very popular that is why so many shootings have been happening. The guns used in these shootings are also so much easier to get then you would think. Today is the day that our nation will try to stop these mass shootings starting with changing some laws around. Don’t waste time! Our writers will create an original "More gun, More violence" essay for you Create order It is important that the laws on gun violence are changed in order to make communities safer, limit the amount of gun owners, as well as making sure that gun owners have the proper training and permits needed to carry a gun. The first thing that need to be done is making our communitys safe again. This needs to be done because nowadays people are scared to go to certain places. In order to do this a ban needs to be put on all assault rifles. These guns shoot at such a fast rate that it could injure people quickly just like in the Sandy Hook shooting. In the article the author states that about 40% of shootings happen with an assault rifle. The assault rifle is also one of the most popular sold guns in the United States. It has been estimated that about 3.3 million assault rifles were sold between 1986 and 2009. Since there has been so many shootings over the past couple of years a way to stop this is by adding security into school and other places. Some schools may already have good security but it would be better for all schools to have that same privilege. This security consists of metal detectors and a couple of police officers. The metal detectors would be able to detect when someone is bringing a weapon somewhere. Although it is not going to stop all shootings it will definitely do something. Another we can do is have a couple a police officers stay in our schools all day. Doing this would make a safer environment for kids because they know is something were to happen someone would be there to help. This would also make a bigger challenge for the shooter to do something because there are armed police officers inside. Another reason why so many people are getting their hands on guns is because they are not put in cases. Any person that buys a gun from someone should need to buy a case with it so it is not just laying around somewhere where it could be easily found. In the article the author says that about 1.7 million kids live with unlocked guns. Most of these people keep their guns in a closet or some kind cabinet in their bed room. At least with a case your guns will be locked up where people cant easily get them. The author also stated that about 31 percent of shootings may have been prevented if the gun was in a case. Gun safes would work but the only problem is that no one uses them which is why so many kids have their hands on guns. Gun safes might not be the cheapest things there are but they most certainly are very effective especially when used correctly. All of this gun violence that is going on could be stopped by limiting the amount of gun owners. We can limit the amount of gun owners by raising the age to being able to own a gun. The age right now to buy a gun in the United States is around 21 years old. The only problem with this is that if you where to buy a gun from an unlicensed sealer the age would be around 18 years old. The age and should be able to buy a gun at is 25. This is because an adult fully matures around the age of 25 and obviously all the younger adults that have guns are irresponsible. Raising the age might not do a lot but it would most certainly stop some people from owning guns. Since so many people are getting their hands on guns there needs to be a limit on how many they can get. This needs to be done because there is not a law that states how many guns one person could own. A lot of people today own more than one gun which could be very dangerous to us. They could use all of these weapons to hurt a lot of people in a quick way. This is why there needs to be a limit of one to two guns a person can buy. To prove this point we need to look at all of the previous shootings where there was multiple types of bullets found. This proves that in shootings the shooter usually uses more than one gun. This would also be good for limiting the amount of gun owners there are. Over the past couple of years there has been so much ammunition made that there needs to be checks on how much ammo people have. In the United States alone there is about 10 billion bullets manufactured every year. This means that millions even billions of dollars are wasted every year to make ammunition for guns.This would be a great way to see how much ammo someone has because their are way to many people getting away with thousands of bullets.This would definitely help with finding out if something bad was going to happen. In most shootings there is about 1 to 5 thousands rounds of ammunition used. In most states a person is able to buy ammunition without any oversight. Another thing you can do with ammunition checks is keep deadly bullets out of the hands of civilians. All gun owners must have the proper permates and traning to own a gun. Most people are able to get away with not having to do anything to get a gun. This is why we need to have background checks on all gun owners. Some gun owners do already get background check but this is only if you get your gun from a licensed gun dealer. So if you do not get your gun from a licensed gun dealer you will not have any background checks on you. This is called a loop hole because the unlicensed sellers are not required to do background checks. Only about 91 percent of America has background checks on them and the other 9 percent has to have further investigations on them. The investigation on whether they have background checks is only aloud to go on for 3 business days. Which means that most of the time people get away with not having background checks. Something that should have to be done in order to get a gun is proper training. This should be done because not all people know how to use a gun weather they buy it or not. Even some of the school shooters that own guns do not have the proper training that they.This is also good because people can get taught when they really need to use there gun. The only problem with this is that if you buy your gun from an unlicensed dealer you might not get the training you need. Those who buy a handgun are most likely not going to get training compared to those who buy a gun hunting. Around 56 to 58 percent of gun owners actually have the proper training that they need. This means that the other 40 percent of the world does not have any training at all. In order to limit the amount of shootings our country needs to make it harder to buy guns. This means that you have everything done that needs to be in order to buy a gun. The only hard part about this is that in most states you do not need a permit to buy a gun. In some states you do not need anything to buy a gun not even license or registration. This just shows how bad the process to get a gun really is. This is why we need to in force better laws that will make it harder to get a gun Placing restrictions on gun ownership and purchases will assure that guns will not be placed in the wrong hands. Hopefully this will help reduce the amount of gun deaths and injuries in America. Accidental gun deaths and injuries, gun related violence and massive shootings and have all become too comin in the United States. Gun violence has caused and excessive amount of trauma on families and communities, and we need to make these communities safer and make them healthy again.